Pooja Paliwal, our founder and storyteller’s journey is one of heritage, resilience, and passion. Born into a Rajasthani family and raised in Deesa, Gujarat, she grew up immersed in the rich culinary traditions of both regions. From an early age, she learned that sweets were more than food – they were expressions of love, care, and cultural heritage passed down through generations.
After moving to Mumbai post-marriage, she completed her M.Com while nurturing her family. As a mother of two, she devoted years to raising her children, yet a quiet dream remained to create something meaningful that harmonized tradition with wellness.
That dream has now become SweetMitra. From her home in Navi Mumbai, she meticulously crafts natural, traditional laddus – especially Gond and Methi – renowned in Ayurveda for their nourishing properties. She also prepares wholesome dry fruit and Anjeer-date laddus and cubes. Each creation is handmade with care, reflecting purity, health, and the timeless warmth of tradition.
SweetMitra is more than a brand; it is a journey of love, courage, and dedication, inviting you to savor not just healthy sweetness, but memories and the comforting essence of home.